Chander Baktawar
Portfolio
The passion for brand building lies in creating a product or service that is loved and ultimately embraced by a community. Furthermore, I like to get in the head of the client, find their story, learn what their longing is, and eventually create a satisfying solution. This is partly based on experience and on the other it’s a “fingerspitzengefühl”. Working with creative people, developing creative concepts, guiding them and eventually implementing them into a successful end product is perhaps the most satisfying job that you can ever have.
Through my extensive experience I have learned a lot by working together with Management Teams and thinking along in the field of vision and strategic direction. In doing so, I have directly contributed to building a corporate culture in which people are encouraged to develop.
My responsibility also included guarding corporate identity, managing the creative team and guiding external parties such as copywriters, video producers, online marketing agencies.
Creativity goes hand in hand with passion. For me, passion is an inexhaustible source of inspiration and in my experience, it starts with this.
